LEARN TO HARNESS GENERATIVE AI
AI for Event Pros:
Practical, Powerful, Prompt-Ready
Not another generic prompt list. This mini-course shows you how to actually use AI to write faster, think smarter, and stay on brand — without learning to code or becoming a full-time prompt engineer.
Join the AI Revolution
AI is changing the industry. Sign up below to learn how to use it in the planning processs to save time, level up your events, and make an impact.
AI can be intimidating – but it doesn’t have to be
AI can transform the way you plan events — without all the complexity you might be expecting.
This guide is different. It’s not focused on AI that makes your event look “fancy” to attendees. It’s focused on practical tools to make your event planning smoother. Tasks that usually take hours can now be done in minutes.
What you’ll get
These aren’t just prompts — they’re built for the way event pros actually work
Prompt examples built for events
From naming event elements to writing session titles—or handling the “Can you just...?” client ask that’s not really in your wheelhouse—these prompts are designed to help you think faster, write smarter, and keep momentum across the entire event cycle.
A framework that respects your voice
Learn a simple, repeatable way to structure prompts so they sound like you and make sense for your audience—no AI jargon required.
Bite-sized training to get you started
Three quick videos walk you through how to get results from AI tools like ChatGPT, even if you’ve never used them before.
Built by an event pro – for event pros
Whether you're:
Creating one-of-a-kind names for event elements
Writing compelling speaker bios
Seeking good prompting langauge for areas outside of your expertise
Desperately needing a brainstorming partner to come up with lesser-utilized types of attendee experiences
Looking for practical how-to prompts for cleaning up documents
...these prompts have your back.
Plus the legal considerations you need to take into account to keep your confidential information – and that of your client – actually confidential.
No fluff, no AI hype. Just real-world tools for real-world events.
Jen Santos
CEO and Founder, Smart Event Academy®
Jen has more than three decades of IT consulting and project management experience, and is one of the OGs of the event tech space, having managed event tech at some of the world's largest companies for more than a decade.
She is a strong proponent of "work smarter, not harder," has seen first-hand how generative AI can do that, and has appeared in BizBash and on a PCMA panel discussing AI in the event space. She has a knack for making technology simple for non-techies and has made this easy-to-consume guide for the non-technical event professional.
Yes, I want smarter event planning
Free access to the AI Prompt Library, plus new tools as they drop
Frequently asked questions
No, you do not. This was created for the non-technical event planner in mind and takes you from account creation through to your first prompts.
No experience, no problem. We start with the basics, and I walk you through everything step-by-step – including account creation.
Absolutely not! You watch me create prompts and work with ChatGPT in real-time, learn my thought process, and what it takes to get ChatGPT to work with you.
Smart Event Academy®
4730 University Way NE, Ste. 104-87902
Seattle, WA 98105 USA
